Designed with care and diligence, we’ve crafted high-quality snow jackets that excel in the wilds and whims of nature while leaving the least possible environmental footprint.  Our reasons are simple, we like to travel far and live pure.

With over 30 years of combined industry experience and knowledge, we set ourselves a challenge back in 2010 to create a range of insulated ski jackets and lightweight shell jackets for the skiers, the mountaineers, the climbers, the wanderers and the travellers. This led to the creation of Pure Brandz® in 2013.

Based at our Gold Coast HQ, Pure Brandz retains a small but highly dedicated team of individuals that are passionate about designing the best snow gear Australia has to offer and ensuring that this dynamic company continues to grow and expand in the world market.