Ray White Marine will make its Sydney debut during Australia’s largest recreational boating showcase – the 44th Sydney International Boat Show.
Since its inception on the Gold Coast in early 2010, Ray White Marine has proven highly successful, notching up luxury vessel sales of more than $20 million, and building on this success, will make its foray into Sydney with an auction coinciding alongside the five-day boating extravaganza at Darling Harbour, Thursday July 28 to Monday August 1, expected to lure more than 80,000 visitors.
In addition to the auction, Ray White Marine will also make its first appearance exhibiting at the Sydney International Boat Show.
Although Ray White is historically associated with property, the Ray White Marine initiative combines marine and boating industry specialists with the vast resources, trusted name and national and international marketing reach of the iconic group.
Mark Ali of Ray White Marine, who has been involved in the marine industry for 15 years, said the application of proven sales and marketing programs provides an effective avenue for boating enthusiasts to buy, sell, upgrade or downsize their vessel in a significantly reduced time frame.
“Ray White Marine has proven highly successful at bringing together vendors and purchasers from across Australia and overseas,” he said.
“By showcasing vessels on a scale that only a national brand can offer, we’ve achieved exceptional sales rates.”
In addition to boat sales, Ray White Marine has the capacity to market individual berths right through to large-scale marinas, which has helped to rapidly establish its reputation as a market leader in Australia, and has also introduced a range of new initiatives and services including boat finance through Loan Market, and through Concierge, free 30 day insurance for boats sold under the hammer, including those listed for the first Sydney auction.
Ray White Marine is a joint venture between Andrew and Greg Bell, directors of Queensland’s largest real estate firm, the Ray White Surfers Paradise Group, and the owners of Marina Mirage Marina on the Gold Coast.
Andrew Bell said Ray White’s specialised auction marketing concept had been adapted to the marine industry.
“Previously, boat sellers may have moored their vessel in a marina waiting for a potential buyer, whilst now we have a viable and efficient method to bring boaties, brokers, investors, buyers and sellers together more effectively in the one place to achieve sales in a significantly shorter time frame.”
Mr Bell said Ray White Marine’s team of marine industry specialists has a wealth of knowledge and expertise gained from representing major luxury European vessel manufacturers and brokerage sales for high-end clients throughout Australia.
“With several decades of experience between them, the team has marketed boats, super-yachts, marinas and berths across the nation,” he said.
“Since establishing the first office on the Gold Coast, Ray White Marine has enjoyed rapid success, and the Sydney auction marks the next step in establishing the operation nationally.”
The inaugural Sydney marine auction will be held at the Sydney Hilton’s Grand Ballroom, 488 George Street, at 4pm Saturday July 30.
Ray White Marine’s display stand 711 at the Boat Show is located in the Exhibition Halls Promenade adjacent to the Hall 6 entry of the Sydney Convention and Exhibition Centre, with visitors able to meet the team and gain a unique insight into one of the most innovative and progressive marine service specialists.